Administration / Business

Networking for Success

Network: 
Biznetcork Skillnet
Duration 1 day 9.30am - 5.30pm.
Number of Places 12
Course Fee Cork Chamber Member Rate: €130.00
Non-member rate: €185.00
Enrolment and Start Dates Comment Start Date: Tuesday, 16th April 2013
Course Content Networking is a powerful tool often underestimated. This seminar will give participants the essential tools to develop and use core networking skills to develop core networking opportunities. Networking has an extensive rippling effect and it is important to understand how to harness opportunities to maximize your organizations opportunities.

- Why networking
- Safe cross code to networking
- Networking sript
- Adapting & Connecting
- Working the Room
- Before the event
- At the event
- After the event
- Getting a return on your investment
- Making networking fun

Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Eligibility This workshop is critical to anyone keen on enhancing their business and financial strength. Whether utilizing skills to develop internal networking, conference networking or indeed looking for a job. The facilitator of this program will ensure you gain maximum return from this course and that you will enhance and understand the power of your own social capital.
Trainer Caitlín O’Connor
Location of Course River Lee Hotel (Old Jury's, Western Road, Cork
Available to Job Seekers: 
Yes
Certified: 
No

Business Finance for Managers & Entrepreneurs

Network: 
Biznetcork Skillnet
Duration 2 Days
Course Fee €250.00 for Chamber Members
€360.00 for non-members
Subjects Taught Day 1
Business & Finance
Financial Statements - the scorecards of business
• The purpose, structure and content of the main financial statements- Profit and Loss Account and the Balance Sheet

• How they are shaped by day to day business activities

• The core conventions that enable managers / entrepreneurs to read financial statements irrespective of their presentation layout

The language of finance
• The terms, concepts, limitations and principles of finance

• The key terms and concepts managers / entrepreneurs need to have on the tips of their tongues

• How to quickly find out what less common terms and concepts mean

• A crucial insight for manager / entrepreneurs - why profit differs to cash

Day 2
The Financial Perspective
• The three key result areas in business:
a) Profitability

b) Stability

c) Asset utilisation

• A model explaining the logical business reasoning and tactics that deliver good performance in each of the three key result areas

• How the financial perspective informs business decisions

Ratio Analysis
• How financial ratios highlight key indicators of business performance

• Using ratios and trend analysis to assess business performance

• The calculation, meaning and influencers of the sixteen most common ratios used in business

• The role of stock exchanges and ratios used to analyse the information in the published financial statements of “Listed” companies.

Course Content The programme has four modules and registers participants to www.fabeducation.com so that they can continue to use the training resources to meet their specific learning needs at times that suit them after the formal sessions.

The four topics are:
1. Financial Statements – the purpose, content and structure of the scorecards of business (“Knowing where to look to get information from financial statements”)

2 The Language of Finance – developing an easy familiarity with the terms and concepts used (“Communicating effectively using the language of business”)

3 The Financial Perspective – using financial awareness to make smart business decisions (Focusing business tactics and decisions of the three key result areas – profit, stability and asset utilisation)

4 Ratio Analysis – the calculation, meaning and factors influencing the most common ratios (“Transforming numbers into useful information to pinpoint important issues and trends)

Participants will be entitled to unrestricted access to www.fabeducation.com for three months from the time they register on the site.

This is a very different approach to the traditional “Finance for Non-Financial Managers” courses.

Professional Training’s programme “Business Finance for Managers and Entrepreneurs” is a blended learning programme combining interactive classroom inputs, mapped to the widely acclaimed active learning website www.fabeducation.com

The programme makes learning fast, fun and permanent. It generates momentum and confidence using an interactive mix of structured information inputs, discussions, quizzes, exercises and practice using our web-based financial modelling applications.

Participants will have access to the website during and after the course for designated exercises and self-directed practice sessions to reinforce learning.

This course is carefully defined to meet the specific needs of managers and entrepreneurs.

We don’t want managers / entrepreneurs to be accountants. We do want them to be able to speak the language of finance to communicate effectively in business situations and use the financial perspective to make smart business decisions.

Entry Requirements Participants should bring their own laptop / notebook to enable them to access the website.
Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Eligibility - Anyone working in business who wishes to gain a sound overall understanding of finance.
- Owner managers and people thinking about setting up a business who have limited existing financial skills.
- Advisers and managers in specialist disciplines who want to understand how business and finance works.
Trainer Professional Training Solutions
Location of Course Cork International Airport Hotel
Available to Job Seekers: 
Yes
Certified: 
No

Technical Writing - Introduction to

Network: 
Biznetcork Skillnet
Duration 1 Day, 9.30am - 4.30pm.
Number of Places 14
Course Fee Cork Chamber Member Rate: €130.00
Non-member rate: €185.00
Subjects Taught How to Structure Reports:
- A breakdown of report sections
- Making a list of topics
- Arranging chapters and sections
- Writing clear headings
- Sorting into logical sequence
- Composing a Table of Contents
- Writing a management summary
- Compiling appendices
- Writing conclusions and recommendations

Basic Sentence Rules:
- Adopting writing rules - why and how?
- Controlling sentence length
- Using vertical lists
- Using tables
- Cutting down on clauses
- Voices: passive versus active

Technical Writing for Software:
- Knowing your end user
- Interviewing Subject Matter Experts
- Explaining jargon
- Style and consistency
- Does it work? - Smart testing
- Updates - Documentation control

Working with Words:
- Clarifying and imparting complex information
- Abbreviations, acronyms and jargon
- Using different tenses
- Avoiding verbosity
- Using determiners correctly
- Keeping it simple

Brushing up on Grammar and Punctuation:
- The basics of punctuation, and grammar
- Common errors and how to avoid them
- Using personal pronouns correctly
- Using the apostrophe correctly
- Their, there and they`re
- Effect and affect

Enrolment and Start Dates Comment Start Date: 28/03/2013
Course Content This course aims to ensure that participants can make their technical documentation accurate, brief, clear, complete and, above all, useful. The emphasis is on writing to impart complex technical information to a specific target audience.
Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Eligibility Participants should be committed to delivering reports, manuals and routine communications that are accurate, concise, clear and focussed on the needs of the target audience.
Learning Outcomes 'Any scientist who cannot explain what he is doing to a reasonably intelligent 14-year old is either incompetent or a charlatan' - Einstein. Unfortunately, most business people, scientists and engineers have real difficulty with communicating their ideas to each other - not to mention a 14-year old. That`s where technical writing comes in. Good technical writers are also good teachers. They excel at explaining difficult concepts for readers who will have no time to read twice. Technical writers have an excellent eye for detail. They know punctuation, syntax, and style, and they can explain these rules to authors who need to know why their drafts need to be changed.

Great technical writing can make a poor product usable - poor technical writing can make a great product useless.

Trainer Jack Foley - Professional Training Solutions
Location of Course Cork International Airport Hotel, Cork
Available to Job Seekers: 
Yes
Certified: 
No

MS Excel - Intermediate - 2007 / 2010

Network: 
Biznetcork Skillnet
Duration One Day
Number of Places 8
Course Fee Chamber Member Rate: €100.00
Chamber Non-Member Rate: €145.00
Enrolment and Start Dates Comment Start Date: 15th May, 2013
Financial Support There are limited free places available on all of our courses for jobseekers.
Course Content This course is designed for those who may have been using MS Excel 2007 or 2010 for some time, but have never received formal training. We will work through basics including the use of shortcut keys & some less familiar formatting options. We will then move on to more intermediate topics such as writing & copying formulas, creating charts, using the database functionality – sorting & filtering lists.

Excel Basics (An Overview)
- Review of Excel Basics concentrating on quick methods of performing commonly used commands / features including an overview of Speed Keys

Formatting
- Advanced Formatting Options
- Using the Format Painter
- Deleting Formats
- Using AutoFormat
- Conditional Formatting

Viewing and Modifying Worksheets
- Zoom Setting
- Splitting a Worksheet
- Freezing Titles
- Print Titles
- Hiding and Unhiding Columns and Rows

Formulae and Functions
- Recap of Basic Formulae
- Recap of Basic Functions
- Copying Formulae
- Relative vs. Absolute cell addressing

Custom Lists
- Working with Text Lists in Excel
- Creating Custom Lists
- Incrementing Numbers & Dates

Working with Multiple Worksheets
- Switching between sheets
- Inserting a new sheet
- Deleting sheets
- Renaming a sheet
- Moving / Copying sheets
- Group Edit
- Linking sheets using Formulae

Charts and Drawing Tools
- Creating a chart
- The Chart Wizard
- The Charting Toolbar
- Moving / Resizing the chart
- Formatting charts
- Changing the Chart Type
- Working with Drawing Tools

Database Features
- Sorting Records
- Using AutoFilter

Working with Dates
- Formatting Dates
- Date Calculations
- The Today Function

Entry Requirements Anyone who has a good working knowledge of MS Excel 2007 or 2010 but may never have attended formal training.
Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Learning Outcomes On completion of this course participants will be able to use much of the functionality with MS Excel including:
• Competent use of Shortcut Keys
• Use formatting tools such as the format painter
• Write and copy formulas – Relative / Absolute
• Work with multiple worksheets and write formulas across sheets / Link Sheets.
• Create professional looking charts and use drawing tools to enhance these.
• Use the database functionality of MS Excel – Sorting & Auto Filter.
Trainer E-Bridge
Location of Course Regus offices, Building 1000 (2nd Floor), City Gate, Mahon, Cork
Available to Job Seekers: 
Yes
Certified: 
No

Personal Productivity using MS Outlook 2007/2010

Network: 
Biznetcork Skillnet
Duration One Day, 9.30am - 5.00pm.
Number of Places 8
Course Fee Chamber Member Rate: €130.00
Chamber Non-Member Rate: €185.00
Subjects Taught This course is based on the 2007/2010 version of Outlook.

Time Management Principles
- Overview of Time Management Principles
- Best Practice – Workload Management
- How these can be applied using MS Outlook as the tool

Review of Mail Basics
- Changing View Preferences
- Reading Mail
- Sending Mail Messages
- Send Delivery Options
- Attaching and Sending Files
- Receiving Messages
- Replying & Forwarding Messages
- Receiving and Saving Attachments
- Printing Messages
- Selecting Multiple Messages
- Deleting E-mail
- Removing Attachments

Mail Management
- Working with Folders
- Prioritising Mail
- The Organizer Pane
- Colour Coding Messages
- Categorising Messages
- Flagging Messages for Follow-up
- Working with views
- Creating Custom Views
- Creating Search Folders
- Creating Rules to act on Incoming Mail
- Mailbox Full? - Create a .pst file

Other Mail Functionality
- Using the Out of Office Assistant
- Troubleshoot Mail – Resend / Recall Mail
- Create a Calendar Entry / Task from Mail

Working with your Address Book
- Adding / Editing / Deleting Contacts
- Add Sender to Address Book
- Creating Groups
- Printing Contacts
- Categorising Contacts and Groups

Calendar
- Using the Calendar
- Editing / Deleting Appointments
- Recurring Appointments
- Calendar Options
- Printing the Calendar
- Scheduling Meetings with others
- Delivery Options for Meeting Invitations
- Respond to Meeting Invitations
- Cancel / Re-Schedule Meetings

Tasks and Notes
- Creating Personal Tasks / To-Do’s
- Prioritising Tasks
- Assign Tasks to Others / Groups To-Do’s
- Responding to Task Requests
- Marking Tasks Complete
- Categorising Tasks
- Adding Notes

Bringing it all together
Learn how to best use Outlook to give you a total time management solution that integrates communications, tasks, activities, and planning.

Enrolment and Start Dates Comment Start Date: 20th May, 2013
Course Content This course is designed to enable participants manage their time and workload effectively using MS Outlook as the tool. Reference is made throughout the course to "Time Management Best Practice", but the focus is on putting these principles into practice. The process, when implemented, will enable you to have an empty inbox at the end of each working day and an effective way of prioritising and managing workload.
Entry Requirements There are limited free places available on all of our courses for jobseekers.
Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Eligibility Anyone using MS Outlook who would like an effective means to reduce mind clutter and have an easy to apply method of managing and prioritising work and overcoming e-mail deluge.
Learning Outcomes At the end of the programme all users will have an empty Inbox and will be able to use a process (the 4 D’s) in order to maintain this. They will also have an effective method of managing and prioritising workload. Participants will:
- Be aware of Time Management theory (Best Practice)
- Be familiar with MS Outlook Shortcut Keys
- Be able to use timesaving everyday functionality in MS Outlook.
- Have customised Outlook to make it work more effectively as a time management tool.
- Know how to create tasks in order to prioritise and manage workload
- Know how to create tasks directly from email as an effective method of deferring less urgent work.
- Have the ability to use the calendar and tasks to manage working days realistically
- Able to collaborate with other users through meeting invitations, sharing calendars etc.
Trainer E-Bridge
Location of Course Regus offices, Building 1000 (2nd Floor), City Gate, Mahon, Cork
Available to Job Seekers: 
Yes
Certified: 
No

Project Management Professional

Network: 
Biznetcork Skillnet
Duration 3 Days, 9.00am - 5.30pm. Please note attendance on all 3 days is required.
Number of Places 12
Course Fee Chamber Member Rate: €370.00
Chamber Non-Member Rate: €530.00
Subjects Taught This module uses PMBoK Ver. 4.0 as its core reference.
General
- Explain the basic framework of Project Management, the key process groups and how the
processes within each group interact.
- Explain the structure of the Project Management Body Of Knowledge V4.0.
- Discuss the skills required to apply PM theory to real-life projects.

Integration
- Describe an overall framework for project integration management as it relates to the other
project management knowledge areas and the project life cycle. ?
- Explain the importance of creating a project charter to formally initiate projects.

Scope
- Understand the elements that make good project scope management important.
- Explain the scope definition process and how to construct a work breakdown structure
- Understand the importance of scope control

Time
- Explain how to construct network diagrams and calculate Project Critical Paths and Float.
- Explain how to build a Schedule Gannt chart with activities, dependencies and milestones.

Cost
- Explain project cost management principles, concepts, and terms.
- Understand Earned Value Management and be able to apply the technique to real projects.

Quality
- Define project quality management and understand how quality standards relate to projects.
- Understand the tools and techniques for quality control, E.g. Pareto, Ishikawa, Six Sigma.

HR
- Define project human resource management and understand its processes.
- Summarize key concepts for managing people by understanding the theories of Maslow,
Herzberg, McClelland, McGregor et al on motivation, influencing becoming more effective.

Communications
- Explain how to create a stakeholder communications management plan.
- Describe various methods for distributing project information.

Risk
- Explore different qualitative and quantitative measures to analyse risk.
- Describe different methods of dealing with risks, so that project success is maximised.

Procurement
- Explain the different types of contracts and when they apply.

Enrolment and Start Dates Comment Start Date: 25th June, 2013
Financial Support There are limited free places available on all of our courses to jobseekers.
Course Content AspiraCon’s Mission is “to take the chaos out of Project management” This training course provides detailed insight into Project Management best practices, covering all the areas specified by the PMI. This course gives attendees a set of tools and knowledge that can be applied immediately to help them manage their workload and deliver their projects on time. implementing the methodologies and support structures. In simulating real-life environments, trainees gather the detailed knowledge required to apply the training on return to their work environment.

The trainers are expert on multiple project management systems so if a specific company has questions on practical application of theory they are able to answer and give examples of how these systems are used in real life.

Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Eligibility There are four categories of people who benefit most from this course:
a) Experienced project managers who had had to learn ‘on the job’ and may not be aware of the different proven tools and techniques that exist and that can make their lives easier

b) New or prospective project managers, who are looking for guidance on the “right” way to manage their projects.

c) People who intend to get certified as a PM, and who need to complete the required training so that they can meet the certification requirements.

d) Functional Managers, who may have to manage some projects “part-time” in addition to their real jobs. Many of the PM tools and methods can also apply to line management and deliver real value.

Learning Outcomes Learning Objectives:
- Understand the purpose, inputs and outputs of the core processes in each of the five
process groups: Initiating, Planning, Execution, Control and Closing.
- Learn about the knowledge areas of project management (Integration, Scope,
Time, Cost, Quality, Human Resources, Communications, Risk, Procurement plus
Professional and Social Responsibility). Understand how each knowledge area
contributes to the progression of a project from start to finish, and know how to
create the key deliverables at each stage.
- Learn key project management techniques, together with how and when to use
them. Examples of such tools and techniques include Budget, Risk Analysis,
Scheduling, Gantt chart, Contingency and Change Control.
- Learn how apply this learning a range of industries, with particular emphasis on
projects that are relevant to participants’ environment through use of case studies
and working exercises based on realistic problems and real-life project scenarios.
- Understand Project Management Technical Skills and Tools such as Microsoft Project
Professional, methodologies such as Work Breakdown Structures, Phase Gates,
Monte Carlo Simulation Analysis and a robust Project Governance system.
Trainer Pat Lucey, AspiraCon
Location of Course River Lee Hotel (formerly Jury's) Western Road, Cork
Available to Job Seekers: 
Yes
Certified: 
No

Supervisory Management

Network: 
Biznetcork Skillnet
Duration 4 Days (6th, 13th & 20th March & 10th April, 2013)
Number of Places 9
Course Fee Chamber Member Rate: €450.00
Chamber Non-Member Rate: €590.00
FETAC Code L32199:Supervisory Management
Enrolment and Start Dates Comment Wednesday, 6th March 2013
Course Content Day 1:
• Role of the Supervisor
• Qualities of an Effective Supervisor
• Role Assessment Exercise
o Importance and Difficulty
• Effective Communication
o Key Components
o How to get Real Understanding
o Barriers to Effective Communication
• Building and Engaging Effective Teams
o What is Effective Teamwork?
o Tuckman Model
o Belbin Team Roles
• Leadership
o Leadership Styles
o Situational Leadership
o GRIPS model of Effective Team Leadership

Day 2:
• Conducting a Training Needs Analysis
o Initiating Training Plans
• Setting Goals and Objectives
o Goal and Task Worksheet
• Operational Planning
o Balanced Scorecard
o Vision and Strategy
o Key Components (Financial, Customer, Internal and Learning and Growth Perspectives.
• Key Principles of Problem Solving
o Assessment of Risk
o Problem Management
o Root Cause Analysis
• Formal Approaches to Problem Solving
o Plan-Do-Check-Act
o 7-Step Problem Solving Process
o 8D Problem Solving Process
o DMAIC Problem Solving Process
• Review of Employment Legislation
o Legislation, Regulation and Policies

Day 3:
• Coaching and Mentoring
o GROW Model
o Qualities of and Effective Coach
• Motivation Practices in Supervisory Management
• Performance Management
o Key Components of the Performance Planning Process
• Giving and Receiving Feedback
• Managing Underperformance
• FETAC Level 6 Supervisory Management
o Overview of Assessment Process

Day 4:
• Effective Time Management
o Components of Time Management
o 4D Process – Urgent vs. Important Tasks
o Identifying Time Wasters
o Managing Interruptions
• Effective Meetings
o Good Documentation and Record Keeping
• Role of Delegation in Supervisory Management
• Individual Skills Demonstrations
• Programme Review and Evaluation

Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Eligibility Who should attend this course?
•Existing Team Leaders and Supervisors who wish to gain a formal accredited qualification in Supervisory Management.
•Newly appointed Team Leaders and Supervisors who wish to learn how to manage operations, people and teams.
•Managers in business who have direct reports and wish to learn best-practice techniques for managing people through teamwork.
•People who wish to gain a professional, accredited qualification in the area of Supervisory Management.
Learning Outcomes Learning Objectives:
At the end of this programme, successful participants will have:
• acquired the theoretical knowledge enabling them to understand the role and responsibilities of a supervisor
• acquired a range of supervisory and management skills
• developed good interpersonal communication skills
• demonstrated the confidence to deal with a variety of challenging situations
• developed good work practices appropriate to their role as supervisor/line manager.

The programme tutor has experience in delivering this programme across all sectors and can tailor the programme to the specific needs of the target audience.

A participative and interactive training approach will be followed throughout the programme. In tandem with a number of exercises (both individual and group), participants will be encouraged to discuss topics and share their own experiences. The programme will be evaluated informally during the course of the programme and by a formal questionnaire at its conclusion. Achievement of objectives will also be assessed by a questionnaire.

Methods of Assessment This course is assessed through completion of a Skills Demonstration and and an Assignment.

Following successful completion you will receive a FETAC Level 6 minor award in Supervisory Management (L32199).

Trainer Mike Roche
Location of Course River Lee Hotel (Old Jury's) Western Road, Cork
Available to Job Seekers: 
Yes
Certified: 
Yes

Digital Media for Business

Network: 
Biznetcork Skillnet
Number of Places 12
Course Fee Chamber Member fee: €400.00
Chamber Non-Member fee: €520.00
Subjects Taught Day One
SEO and Website Structure
Google and other search engines bring up to 80% of traffic to most websites. Being found on Google for multiple search phrases is of vital importance. Over three hours we will go through all the techniques that you can do to make sure you rank higher in search engines and get high quality leads coming to you from search engines. You will then be encouraged to research keywords after the class and make changes to your website for the following week.

Objectives:
Those that attend this module will understand how search engines work, will learn how to make small or large changes to a website to increase traffic to a website and come away with a plan on how to make their website get more visitors for keywords and phrases that they specify.

Targeted Advertising
Google and Facebook advertising can be used to supplement the traffic that comes organically from search engines. With good targeting you can generate even more leads to your website. The best advertising is price conscious and brings visitors direct to your offerings and should enhance website traffic, not be the main focus of your marketing drive

Objectives:
Attendees will see the benefits of taking out advertising online as well as the practicalities of executing targeted ad campaigns with specific budgets.

Day Two
Blogging and Content Creation
This module will cover the positive effects of companies blogging which include more quality website traffic and reputation building. Good blogging is about focused content creation and we’ll go through how to match your business objectives with blog posts. Companies don’t need a blog or want to start a blog for this module to be of benefit as creating any content on a website is covered here.

Objectives:
With this module completed attendees will know why blogs are good for a business and will be able to build a plan for their business blog that will increase traffic and leads to their website for particular topics that they specify.

Facebook - Intermediate
Facebook is the most popular social network in the world with over 900 Million monthly users and Facebook has designed their service to be a place where companies can do business through the likes of Facebook Advertising and Facebook Business Pages.

In this module we will examine how any business can use the tools that Facebook provide as a marketing and acquisition tool and how to set your business up on Facebook. We will also look at how to analyse progress on your Business Page.

Objectives:
After completing this module attendees will know how Facebook works, will be able to update or start a business presence for their company and will be able to implement a plan that will increase their Facebook subscribers and then use them to gain business or increase their profile.

Day Three
Twitter
Twitter, the most hyped piece of technology is a bit like a severely stripped back and more public Facebook where people as consumers and as representatives of companies interact with each other. Twitter is the equivalent of one long networking event. Twitter is a good tool for doing business, if done right. We’ll go over setting up Twitter, how to add friends and colleagues and the toolset of it.

Objectives:
Attendees will know how Twitter works, will be able to set up a business profile, will know how to gain followers and use the reach of their followers to get direct business or increase awareness of their brand.

LinkedIn
LinkedIn is a social network for business people to connect with other business people. It’s B2B focused unlike most other social networks that are B2C. We will go over creating a business profile and what aspects are most important before going through tools on LinkedIn that allow you to seek out potential business partners and leads.

Objectives:
On completion of this module attendees will have improved their LinkedIn profiles, will know what keywords to use, how to use their profile as a calling card for their work and how to use their network of contacts to get more leads and business.

Day Four
Mobile marketing, location services, mobile apps
With leaps in adoption of smart phones in Ireland and unofficial figures saying there’s 600k iPhones alone in Ireland, mobile is starting to make an impact in marketing. While mobile has always been classed as the next big thing, Twitter usage, Facebook usage and location aware apps are now becoming areas of big interest. This module will look at Irish examples of mobile apps, of “traditional” mobile marketing and marketing using location services.

Objectives:
On completion of this module attendees will have improved be familiar with mobile apps, the work involved in commissioning them and Irish examples of them. Attendees will also know about Foursquare, Facebook Places and location services and the potential for location marketing and also attendees will know how to use mobile advertising.

Devising a Marketing Plan
Taking everything we’ve learned from all the other modules we’ll design a marketing plan that incorporates SEO, buying ad placements, designing blog content, Twitter and Facebook content to push your messaging and generate business.

Objectives:
Attendees will know how to create a marketing plan for their social media properties and can devise one based on the resources available to them in their company. The plan will be a timeline of content to be produced and set live on their blog, Facebook, Twitter etc.

Enrolment and Start Dates Comment Start Date: 9th April, 2013
Course Content These four days provide an in-depth insight into the latest innovations in Online Marketing and Digital Media. Each day covers two digital media topics in depth. The course is based on feedback from businesses who want to get an overview of digital media but to also examine each area of it in more detail.

It covers techniques for your own website such as copy writing and website structure, blogging and link building, using Twitter for business and the current technique for running campaigns on social networks such as Facebook. The course will also give an overview of social media use and look at LinkedIn for business generation.

All four days can be booked in one block by members for €400 or individuals days can be booked for €125 each. To book an individual day please contact jennifer@corkchamber.ie.

The non-member price for all four days is €520 and €160 for each individual day.

Day One
-SEO and Website Structure
-Targeted Advertising

Day Two
-Blogging and Content Creation
-Facebook Intermediate

Day Three
-Twitter
-Linkedin

Day Four
-Mobile Marketing, Mobile Applications
-Devising a Marketing Plan

Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Learning Outcomes
Trainer Damien Mulley - Mulley Communications
Location of Course River Lee Hotel (Old Jury's), Western Road, Cork
Available to Job Seekers: 
Yes
Certified: 
No

Influencing & Negotiating Skills

Network: 
Biznetcork Skillnet
Duration 2 Days: 21st & 22nd February, 2013
Number of Places 12
Course Fee Chamber Member Rate: €225.00
Chamber Non-Member Rate: €295.00
Enrolment and Start Dates Comment Start Date: 21st February, 2013
Course Content Programme topics include the following units:
Day 1
1. Introduction to Effective Communication Skills
• What is a communication process?
• Different communication styles
• How to effectively communicate both verbally and non-verbally when dealing with a variety of different personal styles e.g., Dominant, Amiable etc.
• How do you communicate: Self-assessment

2. What is persuading?

• Using behavioural styles to persuade more effectively
• Powerful persuasion strategies

3. What is influencing?
• Building rapport and trust
• Weapons of influence

4. An Introduction to Negotiation
• What is negotiation (includes negotiation and agreement, situations, different types)
• Defining your own negotiation style
• The negotiation process
o How to make the big ‘ask’
o How to close the deal
o How to deal with rejection
• Gaining a ‘win-win’ situation

5. Conclusion
• How persuading, influencing and negotiation skills work together to achieve goals?
• How to handle challenging situations?

Day 2
1. How to best use and counteract a range of commonly seen negotiation tactics, ploys, and techniques.
• Identify the common styles negotiators adopt ranging from soft, hard through to principled or WIN WIN approaches
• Examination of what negotiators can face in their interactions with counter parts, recognising what is happening in real time and adapting their style to successfully overcome challenges
• Reflecting on and examining the range of techniques participants currently use and consider how they can be modified, added to, or acknowledged as best approach
• Key aspects of verbal and non-verbal communication which help give the right impression
• Discuss best styles for different types of scenarios & negotiators
• Questioning and listening skills reviewed

2. Developing your own “principled” negotiation style, adaptable to changing circumstances.
• Discussion on what principled negotiation involves
• Considering key changes to participants current approach/style to make them more principled
• WIN –LOSE to WIN –WIN negotiation

3. Opportunity to practice your skills in a series of role-play scenarios on which you will receive constructive feedback from trainer and fellow learners.
• Participants will be given practical affirmative and developmental feedback throughout the day as well as being able to partake in Q & A sessions
This is a key part of Day 2 and of the skills and learning transfer element of the programme.

Methodology:
In advance of attending this module, learners must reflect on their own personal approach to Persuading, Influencing and Negotiating Skills and prepare a balanced critique of same in a short written report, which they must submit to the trainer before commencement of the module.

During the course of the programme in one or more skills demonstrations (presentations / role plays) learners will be assessed on key aspects of topics covered (full brief available to learners on commencement of training).
All participants will be provided with a workbook, copy of slideshows, programme evaluation sheets, and other supporting materials related to the programme.
QED Training will ensure that attendance lists, sign-in sheets, participant evaluation forms and trainer evaluations forms are completed and that the information contained within is fed back to Biznetcork Skillnet in a pertinent and accurate manner. Unless otherwise stated, the assessment system conducted will be in line with standard QED Training assessment procedures and as well as what is required by Biznetcork Skillnet.

Entry Requirements All persons who wish to improve their persuading, influencing and negotiating skills, especially people working in the areas of marketing, sales, advertising and buying.
Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Learning Outcomes The programme aims to enable participants to influence the thinking and behaviour of others through effective use of communication skills. This programme is designed to help participants to enhance their ability to communicate in a confident and professional manner. It will enable participants to acquire the skills to prepare and plan effectively for negotiations, to understand the roles and functions people play within the customer’s organisation with whom they are negotiating, to develop an awareness of strategies to deal with people in the customer organisation, to cultivate the persuasive style of conducting a professional sales negotiation, to understand how customer behaviour can influence the negotiation strategy, to explore ways to identify and deal with common barriers to achieving goals.

Delivery style:
Training delivery will focus on a balance of structured and formal training combined with interactive learning, teamwork and teambuilding (group dynamics and networking), practical exercises, individual approach, use of hand-outs and audio-visuals materials, and an online learning.

Participants will be provided with supplementary learning, knowledge sharing and on-line networking support through a dedicated learning management system platform regularly employed by QED Training to support the learning experience of the individual. Moodle is an online learning portal where participants can access the modules of the programme, view and submit assignments, communicate with each other and build an information-resource of use to them in the future.

Learners who successfully complete this module will:
• Obtain practical techniques, strategies and skills for influencing others
• Be more confident in building rapport effortlessly with clients
• Discover their persuasion style and how to make a positive impact in using it
• Learn the skills to negotiate to lower overhead and maintain profit margins
• Understand the know-how of a negotiation process
• Be able to conduct the negotiation using persuasion and influencing skills
• Use the different negotiation approaches depending on the situation
• Be able to developing consensus in a negotiation process
• Identify the barriers in achieving a negotiation deal and learn how to deal with objections

Trainer QED Training
Location of Course Radisson Blu Hotel, Little Island, Cork
Available to Job Seekers: 
Yes
Certified: 
No

Business & Executive Coaching Leadership

Network: 
Biznetcork Skillnet
Duration 5 Days
Number of Places 8
Course Fee €550.00 for members of Cork Chamber of Commerce
€720.00 for non-members
Subjects Taught Unit 1 - Understanding and Using the Coaching Model
• Reflect on personal experiences of being coached
• Work through the steps in the coaching process
• Understand how and why individual performance can be improved through coaching
• Use the G.R.O.W model of coaching
• Set meaningful and powerful coaching goals
• Analyse the advantages and disadvantages of coaching
• Understand how individual coaching can contribute to organisational goals
• Identify organisational and operational barriers to best practice in coaching

Unit 2 - Questioning and Listening
• Understand the role of questions in the coaching process
• Use the different forms of questions
• Use systemic questioning structures
• Facilitate the G.R.O.W model though selective questioning choices
• Use questions to reframe and challenge

Unit 3 - Building the Coaching Relationship
• Understand the role of coach
• Distinguish the coaching role from other helping roles
• Separate the coaching role from other organisational roles
• Understand and build rapport
• Gain commitment for coaching objectives
• Create the necessary safe and confidential conditions for coaching effectiveness
• Agree outcomes and managing expectations
• Align coaching and learning styles
• Understand and address the challenges in the coaching relationship

Unit 4 - Building Personal Effectiveness as a coach
• Understand what makes a good coach
• Understand the importance of values and beliefs
• Challenge Limiting beliefs
• Give positive and negative feedback
• Create empowerment and encourage positive attitudes and behaviours
• Understand the basic principles of Neuro Linguistic Programming
• Understand how NLP can contribute to coaching effectiveness
• Overcome barriers to performance
• Prepare plans for individual coaching sessions and maintain records of outcomes
• Monitor the progress of individual learning and development

Unit 5 - Managing a Coaching Programme
• Evaluate effective coaching plans
• Understand how a coaching programme can help achieve organisational goals and support organisational values
• Align individual coaching goals with team and departmental goals
• Negotiate and agree the boundaries of a coaching plan with stakeholders
• Understand the impact of a coaching programme on other areas of the organisation
• Create organisational networks to a support a continuing coaching programme
• Evaluate the cost / benefit of coaching vs other learning and development methods
• Identify and address organisational barriers to coaching plans

FETAC Code B30206: Coaching
Enrolment and Start Dates Comment Enrollment from 07/05/2013
Course Dates: 10th & 11th September, 1st, 2nd & 22nd October 2013
Financial Support There are limited places on all of our courses for jobseekers.
Course Content Certificate in Business & Executive Coaching Leadership
The main objective of this course is to turn managers into effective managers. They will learn to listen alot rather than to talk alot, to ask rather that to tell, to explore rather than to presume, to seek commitment rather than to seek control, to challenge rather than to order, to work with rather than to work on, to take responsibility rather than to blame and to make contact rather than to keep distant.

Aims include:
• Understand the distinctive nature of coaching as a tool for developing workplace competencies and career advancement.
• Learn how to use the G.R.O.W model of coaching.
• Understand the organisational context of coaching.
• Learn how to set goals for individual development.
• Understand the non-critical, non-judgemental, and confidential nature of the coaching relationship.
• Be able to build and sustain powerful coaching relationships.
• Develop the skills of active listening and systematic questioning.
• Understand how NLP can contribute to coaching effectiveness
• Develop personal effectiveness as a coach
• Be able to manage a coaching programme and evaluate the effectiveness of coaching as a development tool

Further Enquiries Aoife Dunne
Training Administrator
t: 021 453 0141
e: aoife@corkchamber.ie
Learning Outcomes This course is ideal for anyone who would like to learn the core skills of Business Coaching whilst also gaining a qualification which is on the National Qualification Framework in Ireland (FETAC Level 6). Managers and other individuals who are responsible for developing workplace competencies and who possess the interest and skills required to develop individual performance in others.
Methods of Assessment Assessment of this programme will be by means of:
A) a Coaching Project Assignment (60% of marks) in which participants engage with real life inter-module coaching engagements with fellow participants

B) a Practical Coaching Skills Demonstration (40% of marks) which takes place during module 4.

Trainer Pat Lyons, Greater Heights
Location of Course River Lee Hotel (Old Jurys) Western Road, Cork
Available to Job Seekers: 
Yes
Certified: 
Yes
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